Benthe & Aaron
last update: 05 March 2021
in Egelantierstraat 32/1, 3600 Genk, Belgium and registered at the Crossroads Bank for
Enterprises, or cbe (Banque-Carrefour des Entreprises (bce) / Kruispuntbank van
Ondernemingen (kbo)), with number BE0730.450.481 (hereinafter ‘Benthe & Aaron’’, ’the agency’, ‘we’, ‘us’ or ‘our’).
and which cookies are used. We reserve the right to periodically alter and update this
We may process your personal data in the following situations:
— by visiting our website
— by meeting us at events and fairs
— by inquiring by e-mail, phone or via online platforms
— by subscribing to our newsletter
— by delivering goods or services
— by purchasing from us
whereas the legal basis for others pertains to activities such as the execution of contracts,
legitimate interests, or compliance with legal or regulatory obligations.
Article 1 — General terms
1.1. Benthe & Aaron, as a Belgian company, is compliant with the European Regulation
2016/679 of 27 April 2016 on the protection of personal data (hereinafter ‘gdpr’).
1.2. Benthe & Aaron takes responsibility for the processing of your personal data.
Article 2 — Processing activities
Benthe & Aaron processes your data for specific, well-intentioned and bona fide
purposes. Retention times are limited to those purposes. Each processing activity is
information about the various processing activities.
2.1. Visiting our website
When visiting our website, your personal data are processed through cookies.
For further information on these cookies and the data processed, please refer
2.2. Meeting us
If you provide us with your personal details during a meeting, we will store
these details in our database. Personal data processed include your name and
contact details, such as phone number, e-mail address or physical address, as
well as your artistic preferences and collections, your marketing and communication
preferences or any other information disclosed. Your data are
processed so we may invite you to and inform you about our events.
The legal ground is our legitimate interest (Art. 6.1f) gdpr).
In the context of our research and the maintenance
of records pertaining to the ownership of artworks (to assist with checks on
Egelantierstraat 32/1, 3600 Genk, Belgium - Luc Balcer, authenticity,
provenance and title), we will keep this data for as long as the
record is relevant to our legitimate business interest and the public interest.
Your data will be removed as soon as you express your desire to opt out from
or object to the further processing of your data.
2.3. Contacting us
Whenever you contact us via e-mail or telephone, or when submitting an inquiry
through an online platform, you are providing us with your name(s),
contact details and the content of your request. This information can be
processed and stored, together with our response. Your data are processed for
the purpose of responding to your request. The legal ground is the performance
of services (Art. 6.1 b) gdpr). Unless the data are necessary for other
activities, it will be removed as soon as your request has been handled.
2.4. Our newsletter
You may subscribe to our newsletter. We only process your e-mail address
and your name(s) in order to send you a personalised newsletter. The legal
ground for this processing is your explicit consent (Art. 6.1 a) gdpr). Your
data will be removed as soon as you decide to opt out. You may inform us of
your decision to withdraw your consent. You may also unsubscribe via a link
at the bottom of each newsletter.
If you are a service provider or a deliverer of goods, we process certain
personal data for the execution of the agreement. These data typically include
your name(s), legal entity, address(es), contact details, bank details, your
general terms and conditions, vat number, invoices, goods and services
delivered, e-mail correspondence and all other data you have provided. We
need to process your personal data in order for us to execute our contract
and for accountancy purposes. The legal grounds for this processing are the
performance of the agreement (Art. 6.1 b) gdpr) and our legal accountancy
obligations (Art. 6.1 c) gdpr). Your data will be removed after the legal retention
time of seven (7) years. After the initial retention time of seven years, we
keep records of your professional details for further reference and for up to
ten years after the last services rendered.
2.6. Visiting the agency
When you have an appointment with the author, your name is stored in our
agenda and our e-mail correspondence, if any, is kept in our digital mailbox.
You may be filmed by surveillance cameras when entering the premises.
Processing your personal data is required for organisational purposes. Images
taken by our surveillance cameras are made for security purposes. The legal
ground for this processing is the performance of an agreement (Art. 6.1 b)
gdpr). As for the surveillance cameras (and in part for the agenda), the legal
grounds are both our legal obligation to take appropriate technical security
measures in order to comply with gdpr (Art. 6.1 c) gdpr), as well as our legitimate
interest to have security in place for the safety of our staff, our visitors
and the artworks that we sell (Art. 6.1 f) gdpr). The retention
time for the agenda is five (5) years. The retention time of the surveillance
footage is one (1) week, in accordance with the timed loop of the surveillance
Article 3 — Direct marketing
Certain processing activities may serve marketing purposes, such as those
related to our newsletter. Your personal data will only be used for these
purposes if you have given your explicit and preliminary consent (‘opt-in’). If
you consent to be added to the agency’s mailing list, your personal data will
be used to send you information relating to the agency’s activities and those
Egelantierstraat 32/1, 3600 Genk, Belgium, Luc Balcer, +32(0)456 14 63 08
of its co-workers. This consent can be revoked at any time, at no cost and without
motivation by clicking the unsubscribe button below every newsletter.
Article 4 — Transfer of your data
4.1. In the case of Benthe & Aaron complete or partial reorganisation, its liquidation
or cessation of its activities your personal data may be transferred to new
entities or third parties.
4.2. Benthe & Aaron might be obliged by rule of law, court or administrative order
to disclose personal data. Benthe & Aaron will make all reasonable efforts to
inform you beforehand of this transfer of your personal data.
4.3. Benthe & Aaron will not sell, lease or give away your personal data except in
the situations provided for in this policy or unless you have given explicit and
Article 5 — Your rights
5.1. Access right and right to obtain a copy
You have the right to freely obtain access to your personal data at any moment,
as well as to be informed about the purpose of the processing by Benthe & Aaron.
5.2. Right to correct, delete and limit
You have the choice to share your personal data with Benthe & Aaron as well
as to request their correction, deletion or completion. You acknowledge that
a refusal to share data or a deletion request will make the delivery of certain
services and/or products impossible. You can also request the processing of
your personal data to be limited.
5.3. Right to object
You have the right to object to the processing of your personal data when you
have serious and legitimate reasons to do so. You also have the right to object
to the use of your personal data for purposes of direct marketing without
providing a motivation.
5.4. Right of data portability
You have the right to obtain your personal data which are processed by
Benthe & Aaron in a structured and standard form, which is readable by machines,
and/or to transfer this data to another data controller of your choice.
5.5. Right to withdraw consent
Egelantierstraat 32/1, 3600 Genk, Belgium, Luc Balcer, +32(0)456 14 63 08.
When the processing is based on prior consent you have the right to withdraw
5.6. Exercise of rights
Our Privacy Co-ordinator handles all requests from data subjects, authorities
and third parties. You can exercise your rights by contacting us via e-mail:
; or by post: Egelantierstraat 32/1, 3600 Genk, Belgium, p.a. Luc Balcer,
+32(0)456 14 63 08
5.7. Automated decisions and profiling
The processing of your personal data does not include profiling, nor shall you
be subjected to automated decisions.
5.8. Right to file a complaint
If you think that your privacy rights have been violated, you have the right to
file a complaint with the Belgian Data Protection Authority, Drukpersstraat
35, 1000 Brussels, Belgium, Tel +32 (0)2 274 48 00, Fax +32 (0)2 274 48 35,
e-mail: . This does not affect your right to file a suit before
the civil court. If you have suffered damages caused by the processing of
your personal data you can file a claim for damages.
Article 6 — Safety and confidentiality
6.1. We have adopted safety measures which are suited on both a technical and an
organisational level to avoid the destruction, the loss, the forgery, the adjustment,
the non-authorised access or the accidental disclosure of the personal
data to a third party, as well as the non-authorised processing of these
6.2. Benthe-Aaron shall not be liable in any way for direct or indirect damages
caused by the wrongful or improper use of personal data by a third party.
Article 7 — Access by third parties
7.1. In order to process your personal data, we need to provide certain employees
with limited access to the records.
7.2. We guarantee a similar level of protection by imposing contractual obligations
Article 8 — Cookies
8.1. What is a cookie?
A ‘cookie’ is a small text file that is sent from the server used by Benthe-Aaron and
stored on your device’s hard drive. In this way, our systems can remember
your preferences when visiting our website. The information stored through
these cookies can only be read by Benthe-Aaron and only for the duration of
your visit to our website.
from those of the other users of our website. This allows us to offer you
Benthe & Aaron, - Egelantierstraat 32/1, 3600 Genk,
Belgium a better experience when you visit our website and to optimize our website
in the meantime. As a result of recent amendments of the law, all websites
focusing on certain parts of the European Union are obligated to ask for your
permission in order to use or save cookies and similar technologies on your
information about the cookies we use and their purpose.
8.3. Your permission
You can block cookies by activating your browser settings to refuse them. The
rejection of these cookies may have the effect of not allowing you to use some
functionalities on the website. Should you have further questions or remarks
regarding the processing of personal data, please contact Benthe & Aaron, Egelantierstraat 32/1, 3600 Genk, Belgium. General information about cookies can
also be found via the following link: Further
information about online behavioural advertising and online privacy can be
found via this link: